C. Lee Smith and Audrey Strong from Sales Fuel host Darren for a lively and humorous chat on their Manage Smarter podcast. In this brief conversation, they delve into various aspects of rebranding and brand implementation, spanning challenges from the frontline to the C-Suite, including:

• Reasons for brand change
• The importance of communicating a 'why' story
• Involving people in the brand change journey
• Socializing brand change early for better adoption
• The concept of 'rebrand empathy'
• The time it takes for a rebrand to gain traction

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Darren uses real-life examples to illuminate key considerations for implementing a rebrand and how organizations can start planning for a change.

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