At TenTen we ignite excitement and turn your reimagined brand into a powerful force that resonates deeply with your stakeholders. Together, we'll unlock your brand's true potential and create a lasting impact that goes far beyond aesthetics. We call it the TenTen way and it starts with a detailed plan.
Unlock your brand's potentialWe work with our clients to implement a new-to-world brand or migrate an existing one, helping them navigate the complex process of planning, executing and bringing a brand to life—everywhere it lives, with everyone it touches.
Our Implementation plans account for every aspect of a brand roll out down to the tiniest detail because we believe that sweating the small stuff matters.
We provide the appropriate tools and guidance to help execute brands efficiently and consistently. Once a brand is revealed, it gets used; we help make sure it gets put to work in the right way.
We build efficient operational processes that allow for sustainable brand management protecting your investment and delivering a bigger brand impact.
Transform your launch vision into a strategic plan covering audience engagement, communications, and launch day logistics.
Identify and prioritize every brand touchpoint, mapping each to specific tools and guidelines for systematic transformation.
Create a comprehensive launch timeline to understand what's possible and what's needed, in what order for maximum efficiency.
Identify optimal balance of internal and external resources, ensuring efficient implementation with the right skills in the right places.
Develop comprehensive budgets covering all aspects of implementation, from creative development to conversion costs.
Turn your visionary brand identity into a real-world system that can be executed and extended in print, online and in motion.
Build on your core brand foundations with expanded design elements that maintain consistency while allowing for creative flexibility.
Move from theory into practice with file build-outs, templates, press-ready mechanicals and guidelines for maximum impact.
Create comprehensive, user-friendly documentation that ensures consistent brand expression across all teams and touchpoints.
Extend your brand’s presence to physical spaces through signage programs that help you implement, save and execute.
We help turn employees into brand ambassadors through training programs and communications that educate and inspire.
Move beyond guidelines to empower people with critical tools and processes while measuring brand adoption.
Access and manage your brand assets through a centralized digital platform that streamlines workflows and leverages AI to ensure consistency.
Transform your existing materials to align with new brand standards through an organized, efficient conversion process.
Comprehensive audits that reveal how effectively and consistently your brand is being used across your organization.
As the company behind the world’s leading consumer product brands, Helen of Troy needed a brand identity of its own that honored half a century of integrity, while signaling a future full of growth and ambition. Since this was the company’s first rebrand, TenTen was challenged with making the process easy and accessible—not to mention making a new brand story relevant and real for 1,500 employees across 40 locations.
Over a period of 24 months, TenTen helped plan, build, and manage a complete brand transformation, including logo design, strategy, collateral, toolkits, and everything in between.
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