TenTen is a premier brand implementation firm

Founded in 2015 by seasoned industry executive Darren Horwitz, we are experts at planning, building, and managing brand change.

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The TenTen Difference

As a founder-led firm, TenTen offers what others can't: direct partnership with senior leadership backed by enterprise-scale brand implementation capabilities. We transform your vision into reality with the efficiency of a global firm and the dedication of a boutique partner. Our proven approach guides organizations through change with precision, giving you the confidence to boldly redefine your brand while seamlessly engaging stakeholders at every level.

Our leadership

Darren Horwitz
Founder

Darren is an award-winning brand implementation specialist with global experience turning insights into actions and experiences.

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Beth Mallow
Partner

Beth is a senior global brand implementation expert with experience bringing brands to life across complex organizations.

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TenTen founder

Leader of implementation teams at the world’s leading brand consultancies

Extensive experience with F500 and global clients

Awarded a Clio for American Airlines watershed rebrand

Darren Horwitz

Founder

Darren Horwitz is an expert in brand activation and management. He founded TenTen, focusing on creating strategic solutions for client success. His strengths include efficiency, attention to detail, and building long-lasting relationships.

Previously, Darren held senior positions at FutureBrand and Interbrand, where he developed brand governance systems for major global companies. He also co-founded Pixeljockey LLC, managing brand rollouts for high-profile clients.

Darren's career highlights include:

  • Implementing global brands for American Airlines, Cadillac, and USAA
  • Establishing brand help desks for Thomson Reuters, Microsoft, and AT&T
  • Managing simultaneous brand rollouts for AT&T and MasterCard


Known for his optimism and enthusiasm, Darren excels at guiding clients through the brand lifecycle and delivering measurable results in brand optimization.

Expert at implementing and managing large-scale global projects

Graduated from New York University, MBA in Strategy and Marketing

Awarded a Clio for American Airlines watershed rebrand

Beth Mallow

Partner

Beth Mallow is an expert in complex rebranding engagements for iconic global brands. She specializes in guiding multi-year partnerships from initial concept through implementation, activation, and ongoing brand governance.

Before joining TenTen, Beth was Group Director of Client Services at FutureBrand in New York for eight years.

Her career highlights include:

  • Leading the American Airlines rebrand, managing all aspects from strategy to implementation
  • Overseeing major rebranding projects for Tupperware and Cadillac
  • Managing key corporate and consumer client relationships, including Bloomberg, BHP Billiton, Molson Coors, and The Weather Channel


Beth's strengths include relationship management, financial oversight, strategic planning, and the ability to bring large-scale rebrands to life. Her expertise spans various industries, from housewares to automotive and aviation.

Beth holds an MBA from New York University, with a focus on Strategy and Marketing.

How we do it

You create the brand, we bring it to life.

Optimize for
impact

We strategically balance your budget and goals, maximizing ROI through innovative, efficient solutions that drive measurable results.

Plan with
precision

Our comprehensive planning process eliminates guesswork. You'll have crystal-clear roadmaps detailing needs, resources, costs, and timelines for flawless execution.

Execute with
purpose

We bridge the gap between strategy and reality. Our actionable solutions ensure seamless adoption, empowering your team to leverage your brand effectively from day one.

Learn more about our approach

Ready to move your brand beyond a “now what?” moment?

Let’s talk
hello@tentengroup.com
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