Founded in 2015 by seasoned industry executive Darren Horwitz, we are experts at planning, building, and managing brand change.
Learn more about usAs a founder-led firm, TenTen offers what others can't: direct partnership with senior leadership backed by enterprise-scale brand implementation capabilities. We transform your vision into reality with the efficiency of a global firm and the dedication of a boutique partner. Our proven approach guides organizations through change with precision, giving you the confidence to boldly redefine your brand while seamlessly engaging stakeholders at every level.
TenTen founder
Leader of implementation teams at the world’s leading brand consultancies
Extensive experience with F500 and global clients
Awarded a Clio for American Airlines watershed rebrand
Darren Horwitz is an expert in brand activation and management. He founded TenTen, focusing on creating strategic solutions for client success. His strengths include efficiency, attention to detail, and building long-lasting relationships.
Previously, Darren held senior positions at FutureBrand and Interbrand, where he developed brand governance systems for major global companies. He also co-founded Pixeljockey LLC, managing brand rollouts for high-profile clients.
Darren's career highlights include:
Known for his optimism and enthusiasm, Darren excels at guiding clients through the brand lifecycle and delivering measurable results in brand optimization.
Expert at implementing and managing large-scale global projects
Graduated from New York University, MBA in Strategy and Marketing
Awarded a Clio for American Airlines watershed rebrand
Beth Mallow is an expert in complex rebranding engagements for iconic global brands. She specializes in guiding multi-year partnerships from initial concept through implementation, activation, and ongoing brand governance.
Before joining TenTen, Beth was Group Director of Client Services at FutureBrand in New York for eight years.
Her career highlights include:
Beth's strengths include relationship management, financial oversight, strategic planning, and the ability to bring large-scale rebrands to life. Her expertise spans various industries, from housewares to automotive and aviation.
Beth holds an MBA from New York University, with a focus on Strategy and Marketing.
You create the brand, we bring it to life.