Raj Lulla interviews Darren about implementing brands down to the smallest details. Darren emphasizes that creating a positive brand experience for customers requires putting yourself in the customer's shoes and thinking about every interaction and touchpoint. Darren and Raj also discuss what it means to provide a good experience without going overboard. They give examples of how small details, such as the quality of a pen or the design of a folder, can impact the overall brand perception by creating consistency and trust at every step along the way.

They also discuss the difference in approach to rebranding and brand implementation when it comes to size of the business, timeline and budget - reinforcing the need to work with creative firms that have the right experience and can provide the right level of support.

Listen to this episode for more!