Corey Kupfer hosts Darren Horwitz on DealQuest Podcast where they talk about the role branding plays in deal making. When considering an acquisition or merger, it's essential to evaluate the target company's brand strength and viability. A recognizable and well-established brand can significantly impact the perceived value of the deal. Darren emphasizes the need for brand due diligence as part of the overall assessment process as well as the importance of strategic brand implementation.
Throughout this conversation, they dive into:
Ultimately, the power of branding consistency lies in the ability to create a cohesive and compelling brand experience, which can drive growth and success for the company – especially in the context of deal-driven growth strategies.
Hear more on this episode of DealQuest.
