Working smarter to launch with confidence
In November of 2021, GE announced its decision to split into three separate companies - GE HealthCare, GE Aerospace and GE Vernova -- to drive greater focus, tailor capital allocation, and improve strategic flexibility. With Interbrand leading the brand strategy and visual identity work, we were brought in to focus on implementing the GE HealthCare brand. It was our job to help them with a realistic, yet impactful plan for how they were going to launch and migrate their new brand.



